When Every Click Counts

For most businesses, literally every click counts. That can mean the difference between a loyal customer and a missed sale. When launching a PPC advertisement it is important to ensure that it is good because otherwise it can be costly and ineffective. Turning passive visitors into paying customers is the goal of the PPC advertisement and can be done relatively easy with the right information. If you are one of those businesses that have to watch every click and dollar it is important that you continue reading this article.

Building a strong call to action with the PPC advertisement is probably one of the most important aspects. Letting the reader know what is expected or desired will help them cross over that barrier that sometimes keeps them from joining, or spending money. Keeping the advertisement and landing page free of too much information can help the person by leaving their path clear. Too many advertisements, offers and other content can confuse them and actually cause them to ignore the call to action. It is almost like having a one purpose landing page for true success.

Giving something away or offering some type of incentive can also increase the success of the PPC advertisement. Visitors are more likely to visit, read and join when they are offered something that helps them. It may be additional information or some type of membership, but this an extremely important step. They feel that they are getting something valuable for little to no commitment or cost to them. This builds a good relationship and will help build a loyal customer as well.

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Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams

How to Lick Pay Per Click - And Profit

With the economy and credit getting tighter, how can the average business (or even above average) market more effectively? After all, no matter what type of business you own, whether brick and mortar or internet you have to market or die.

As the saying goes, "a strange thing happens when you don't advertise ... Nothing! And that saying is especially true in an economic downturn like the one we're in right now. So, what's the answer? The solution for many cash and credit strapped businesses is the pay-as-you go model of pay per click advertising (or P.P.C).

This form of advertising continues to grow at a rapid rate. The fast growth comes from the quick turnaround, you can often have a campaign up within 5 to 10 minutes. Compare this with the average print ad which could takes days or even weeks to run.

Pay per click also has the advantage of accurate target marketing and measurably. You can measure everything from which ad produces the best return, via split testing, or which keywords produce the most responses, and much more.

Pay per click advertising can target location, this includes specific towns, states, or even countries you want to focus your advertising message to.

But one of the best reasons more businesses continue to flock toward pay per click is just that, you pay per click. No wasted money. If no one clicks and goes to your web page where you offer your sales message - you don't pay. Many critics call it one of the best forms of pay as you go advertising on the planet.

Like any other business or industry all pay per click companies are not created equal. There are many cautions you should watch out for when shopping for a good pay-per-click company, here's 5 tips.

1. Click Fraud - Make sure any company you start a pay per click campaign with has a solid click fraud program to protect you and your cost.

2. Real Time Stats - This is an important feature to look for so you can monitor your clicks and cost as closely as possible.

3. Quick Campaign Initiation - When it comes to internet advertising, the quicker you can roll out your campaign the better. The longer it takes to roll out a campaign the better chance your competition has to beat you and the better chance a hot customer can cool off.

4. A Solid Reputation - As you already know, when it comes to the internet, companies come and go much like the evening tide. So, an important factor when choosing a pay per click company is a reputation of dependability.

5. Up-To-Date Training Aids - Avoid pay per click companies that don't offer ongoing training and support. It's easy to fall behind on new technologies, techniques and problems. When you tie yourself to a pay per click company who short changes you on training and support it stifles your profits.

Pay per click continues to make new inroads as it grows beyond the internet walls and into brick and mortar businesses.

The potential profits and savings is too good to ignore, especially as money and credit continues to grow tighter. Taking the time to learn about the new pay per click rules and doing them will pay you huge dividends.


Article Source: http://EzineArticles.com/?expert=Roy_Primm