When Every Click Counts

For most businesses, literally every click counts. That can mean the difference between a loyal customer and a missed sale. When launching a PPC advertisement it is important to ensure that it is good because otherwise it can be costly and ineffective. Turning passive visitors into paying customers is the goal of the PPC advertisement and can be done relatively easy with the right information. If you are one of those businesses that have to watch every click and dollar it is important that you continue reading this article.

Building a strong call to action with the PPC advertisement is probably one of the most important aspects. Letting the reader know what is expected or desired will help them cross over that barrier that sometimes keeps them from joining, or spending money. Keeping the advertisement and landing page free of too much information can help the person by leaving their path clear. Too many advertisements, offers and other content can confuse them and actually cause them to ignore the call to action. It is almost like having a one purpose landing page for true success.

Giving something away or offering some type of incentive can also increase the success of the PPC advertisement. Visitors are more likely to visit, read and join when they are offered something that helps them. It may be additional information or some type of membership, but this an extremely important step. They feel that they are getting something valuable for little to no commitment or cost to them. This builds a good relationship and will help build a loyal customer as well.

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How to Lick Pay Per Click - And Profit

With the economy and credit getting tighter, how can the average business (or even above average) market more effectively? After all, no matter what type of business you own, whether brick and mortar or internet you have to market or die.

As the saying goes, "a strange thing happens when you don't advertise ... Nothing! And that saying is especially true in an economic downturn like the one we're in right now. So, what's the answer? The solution for many cash and credit strapped businesses is the pay-as-you go model of pay per click advertising (or P.P.C).

This form of advertising continues to grow at a rapid rate. The fast growth comes from the quick turnaround, you can often have a campaign up within 5 to 10 minutes. Compare this with the average print ad which could takes days or even weeks to run.

Pay per click also has the advantage of accurate target marketing and measurably. You can measure everything from which ad produces the best return, via split testing, or which keywords produce the most responses, and much more.

Pay per click advertising can target location, this includes specific towns, states, or even countries you want to focus your advertising message to.

But one of the best reasons more businesses continue to flock toward pay per click is just that, you pay per click. No wasted money. If no one clicks and goes to your web page where you offer your sales message - you don't pay. Many critics call it one of the best forms of pay as you go advertising on the planet.

Like any other business or industry all pay per click companies are not created equal. There are many cautions you should watch out for when shopping for a good pay-per-click company, here's 5 tips.

1. Click Fraud - Make sure any company you start a pay per click campaign with has a solid click fraud program to protect you and your cost.

2. Real Time Stats - This is an important feature to look for so you can monitor your clicks and cost as closely as possible.

3. Quick Campaign Initiation - When it comes to internet advertising, the quicker you can roll out your campaign the better. The longer it takes to roll out a campaign the better chance your competition has to beat you and the better chance a hot customer can cool off.

4. A Solid Reputation - As you already know, when it comes to the internet, companies come and go much like the evening tide. So, an important factor when choosing a pay per click company is a reputation of dependability.

5. Up-To-Date Training Aids - Avoid pay per click companies that don't offer ongoing training and support. It's easy to fall behind on new technologies, techniques and problems. When you tie yourself to a pay per click company who short changes you on training and support it stifles your profits.

Pay per click continues to make new inroads as it grows beyond the internet walls and into brick and mortar businesses.

The potential profits and savings is too good to ignore, especially as money and credit continues to grow tighter. Taking the time to learn about the new pay per click rules and doing them will pay you huge dividends.


Article Source: http://EzineArticles.com/?expert=Roy_Primm

The Google search engine optimisation

By:Baljit Kaur

Search engine optimisation or optimization (with a ‘z’ or is that ‘zee’ if your from across ‘the pond’) techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.

Google’s increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it’s now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and I’m sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20% effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80% unaccounted for.

This 80% corresponds to offpage optimization. Offpage optimization is all to do with the amount of links pointing to your site and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Offpage optimisation is now for sure the overwhelmingly dominating factor which decides where a site will rank in Google. That then is what I mean by the 80/20 rule, I’m not talking about the pareto rule which means that in anything a few (20 percent) are vital and many (80 percent) are trivial, I’m not sure that applies to SEO.

What is the logic behind this then, why does Google give so much ‘weight’ (80%) to offpage optimization efforts and so little (20%) to onpage optimisation. Well simply put it is all about the quality of their results. Whereas onpage optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, offpage optimisation is something that is not controlled by anyone as such by rather by other webmasters, websites and indeed the Internet in general. This means that it is much harder to conduct any underhanded or spammy offpage optimisation methods in the hope of gaining an unfair advantage for a website in the Google SERPS (Search Engine Result Pages), this does not mean it is impossible though.

Let’s elaborate for a paragraph or two just why offpage elements such as incoming links are deemed by Google to be such a good measure of relevancy, thus making offpage optimisation the most effective method of optimisation by far. Take the anchor text of incoming links for instance, if Google sees a link from SITE A to SITE B with the actual linking text being the words ‘data recovery london’, then SITE B has just become more relavent and thus more likely to appear higher in the rankings when someone searches for ‘data recovery london’. SITE B has no control over SITE A (in most cases…) and Google knows this. Google can then look at the link text and say to itself, why would SITE A link to SITE B with the specific words ‘data recovery london’ if SITE B wasn’t ‘about’ ‘data recovery london’, there is no answer so Google must deem SITE B to be ‘about’ ‘data recovery london’.

I said ‘in most cases’ above because often webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can manage, again Google knows this and so as the number of backlinks and occurrences of keyword rich anchor text grows (and with that grows the unlikelihood of anything unnatural like crosslinking going on) so to does the relevancy of the site which all the backlinks point to. Imagine hundreds or thousands of sites all linking to a website X with variations of ‘data recovery london’ type phrases as the linking text, well then Google can be pretty dam sure that website X is ‘about’ ‘data recovery london’ and feel confident about returning it in the top 10 results. This is why they place so much importance (80%) on offpage ranking factors such as links; they are simply the most reliable way of checking what a site is about and indeed how well it covers what it is about. This reliance on hard to cheat offpage factors is what produces the quality search results we all know, love and use everyday.

The moral of the story from an SEO point of view then is to spend less time on those little website tweaks which you think might make a big difference (but won’t) and work hard on what really counts, what really counts is how the web ’sees’ your website, the more quality (keyword rich) incoming links your website has the better the webs ‘view’ will be and therefore the better Google’s view of your website will be. What Google thinks of your website is very important, as they ‘look after’ websites

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Google Adsense

For all the webmasters and site owners, Google Adsense comes as good news. In case you are wondering what we are talking about, read on for details-

Helping the site owners generate revenues by simply displaying advertisements on their websites, google Adsense is a genius concept. Launched by the google team of experts, Adsense allows you to display advertisements related to your site on the pages of your website. A completely hassle free earning method, you don’t even have to worry about maintaining and managing the ads. All the advertisements, which will be published on your site, are managed by the Adsense’s team of experts. By analyzing the web content of your site, these experts choose those advertisements suiting best for your site. Besides, you have complete freedom of banning the competitive advertisements or those other that do not suit your site content.

Google offers various many formats to choose from when it comes to the advertisement formats on your site. You can choose from text advertisements to image, video, link units, referral buttons, themed units and so on. Google is further launching new services in Adsense, which help create ads for the websites for mobiles also. Adsense for search and Adsense for feeds are also raking the markets sure enough. The beta form of Adsense is also undergoing a testing period with its launching not very far. Further, you can even control the size or the number and the look of advertisements that can be displayed on your site.

Depending on the package you have opted for – CPC (cost-per-click) or CPM (cost-per-thousand impressions) – you get paid for every site visitor who clicks on the advertisements displayed on your website. Starting from as low as $5, you can climb the ladder to earning about $100 or more per month. With the electronic transfer of funds, you can rest easily with the knowledge that you are earning the set amount without much hard work and hassles.

However, beware! In case you try to fake the number of clicks to increase the amount you earn, you might get caught by the google analyzers and get banned forever from using the Adsense programming. At times, there are the competitors of those ads displayed on your site who try to increase the traffic to the advertisements unnecessarily in order to increase the expenses of the company. To safeguard the company from these unnatural clicks, google keeps a track of the number of clicks and their validity. If noticed an unnatural amount, the account is sealed at once. Hence, even for the webmasters, it would be wise to attach certain click tracking software on their respective sites, in order to safeguard themselves against the fakes.

Finally, the comprehensive and widely acclaimed Adsense software is extremely easy to install and get working. For all those with less time to utilize towards earning, this is one of the easiest and sure shot ways to earn money. Therefore, instead of wasting your time any further, simply get going. Buy yourself the package of your choice and get your website to be turned into an Adsense website.

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BEGINNERS TAKE NOTICE

Would you send Sears $20 and expect them to know you were ordering without you specifying it in your order form? Would you send your electric company a check for $15 and expect them to know what account you were making a payment on? Of course you wouldn't _ so how are mail order businesses suppose to know what you're ordering or requesting? And a note like "Send me info" is NOT sufficient enough. Remember the rule of "who," "what," "when," and "where" we learned in grade school English? "Send me info" still doesn't tell a business what you are ordering.

Most mail order businesses carry a large number of different products. If they send you information on everything they sell, not only would it cost a lot more in postage and require a 9x12 envelope _ but you'll get a lot of different information on products you may not be interested in. In fact, the business may not include the information you originally requested because they had no idea what you were ordering and couldn't afford to send you everything they have.

Then, to top it off _ some of these people that wrote to the mail order business requesting information will get upset and file a complaint against them because they never sent the proper information. This is a big problem we see getting bigger and bigger and I hope this report will do a small part in clearing it up.

Okay _ let's be realistic. If you are guilty of inflicting pain on dealers by not letting us know what you are ordering or requesting information on don't worry. We don't hate you and want you to hang your head down and slink away in shame. On the contrary _ we want your business and we want to keep you happy as a steady customer. The next time you order something, read your note or letter ONE time before putting it in the envelope and sealing it shut. Ask yourself if you have provided the business with enough information to process your order. That's all there is to it!

A correct form of writing a business letter should go something like this: "Dear (Name): We noticed your ad in (name of publication) and would like more information on (product or service). Your attention to this matter would be greatly appreciated." If you don't want to take the time to write this much, you could just cut out the ad you saw and tape onto your letterhead or a note paper. Enclose the proper stamps, money or SASE for a reply and you're ready to fold in an envelope and mail.

And by all means _ place your RETURN ADDRESS on the outside of the envelope. Believe it or not, I personally receive 100's of orders per year without a return address with a few dollars stuck inside an envelope. I have no clue "what" is being ordered and even less of a clue as to "where" to send it. As mail order dealers, we sometimes believe that we are totally alone in this business. Since most of us work by ourselves, isolated from most of the working 9-to-5 world _ the dreaded "lonelinosis" sets in. But remember _ just because we don't see our mail order dealers and distributors face to face, they are there. This statement may sound a little too elementary, but sometimes we overlook the obvious. Mail order is full of fine, upstanding and caring mail order dealers. Every one of us are breathing, thinking human beings. We fall in love, have personal problems, have bad days, have slow months, have busy weeks and have lives to lead. A majority of us have children and all of us have family and friends that occupy our time. We should all support each other and make as many friends as we can.

Although the world seems like it is self-oriented half the time, the only person that can begin a change is the one in the mirror. Think of others and try and be more understanding. I think I speak for all dealers in saying that we all WANT to fill your orders and process them as quickly as possible. All we ask if that you let us know WHAT you are ordering or WHERE you saw our ad so we can send you the correct information you need the first time around.

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